A company profile (also called a capability statement) is a concise document showcasing your business's capabilities, experience, and credentials. It is essential for funding applications, tender submissions, and partnership discussions.
Who This Is For
- All businesses applying for funding
- Companies responding to tenders
- Businesses seeking partnerships or major clients
- Service providers building credibility
When You Need a Company Profile
- All funding applications (attached as supporting document)
- Tender submissions (SBD 4 - Proof of Capability)
- Supplier registrations
- Partnership discussions
- Client pitches
Company Profile Structure
1. Company Overview
Start with essential company information that establishes credibility.
What to Include
- Company name: Full legal name
- Registration: CIPC registration number and date
- Legal structure: (Pty) Ltd, Close Corporation, etc.
- Location: Physical address and provinces of operation
- Ownership: % black ownership, % women ownership, % youth ownership
- B-BBEE Level: Current B-BBEE verification level
- Year established: How long you've been in business
- Number of employees: Full-time and contract staff
Example: Company Overview Section
GreenTech Solutions (Pty) Ltd
CIPC Registration: 2022/123456/07
GreenTech Solutions is a 100% black-owned, 51% women-owned renewable energy company based in Durban, KwaZulu-Natal. Established in 2022, we manufacture and install affordable solar home systems for low-income households across South Africa.
B-BBEE Level
Level 1
Employees
18 full-time
Operating Since
2022 (3 years)
Annual Turnover
R8.4 million
2. Products and Services
Clearly describe what you offer. Use bullet points for easy scanning.
What to Include
- Product/service categories: Main offerings
- Value proposition: What makes your offering valuable
- Unique features: What sets you apart
- Industries served: Target sectors
Example: Products and Services
Our Services
- Solar Home System Manufacturing: Affordable 100W-300W systems for off-grid and load-shedding backup
- Professional Installation: Full turnkey installation with 5-year warranty
- Maintenance Contracts: Preventative maintenance and emergency callouts
- Pay-As-You-Go Financing: Flexible payment plans for low-income customers (launching Q2 2026)
Industries Served: Residential, Small Business, Community Organizations, NPOs
3. Experience and Track Record
Demonstrate your experience with quantifiable achievements.
What to Include
- Years of experience: Total and in specific sectors
- Projects completed: Number and value
- Clients served: Total number
- Key achievements: Awards, milestones, impact metrics
- Geographic reach: Provinces/regions covered
Example: Track Record
1,200+
Systems Installed
R8.4m
Revenue (2024)
98%
Customer Satisfaction
Key Achievement: Winner of KZN Green Economy Award 2024 for innovative solar financing model.
4. Certifications and Credentials
List all relevant certifications, licenses, and registrations.
Common South African Certifications
- B-BBEE Certificate (specify level)
- CIDB Registration (for construction)
- ISO 9001 (Quality Management)
- ISO 14001 (Environmental Management)
- OHSAS 18001 / ISO 45001 (Health and Safety)
- Professional body memberships (SAICA, SACPCMP, ECSA, etc.)
- Industry-specific licenses
5. Management Team
Showcase key team members with brief credentials. Include photos if space permits.
What to Include for Each Person
- Name and title
- Years of experience
- Relevant qualifications
- Previous roles or achievements
Example: Management Team
Thembi Nkosi - CEO & Co-Founder
BSc Electrical Engineering (UKZN), 10 years in renewable energy sector. Previously Senior Engineer at Eskom. Led R50m solar park project in Northern Cape.
John Mlambo - COO & Co-Founder
BCom Supply Chain Management (Wits), 8 years manufacturing experience. Previously Operations Manager at SolarWorld SA.
6. Key Clients and Projects
Showcase notable clients and projects (with permission). This builds trust.
What to Include
- Client names: Recognizable organizations (with permission)
- Project descriptions: Brief scope and deliverables
- Contract values: If significant and allowed to disclose
- Testimonials: Short quotes from satisfied clients
7. Competitive Advantages
Explain what makes you different and better than competitors.
Common Competitive Advantages
- Local presence: Offices/teams in multiple provinces
- B-BBEE credentials: Level 1-2 with strong scorecards
- Speed: Faster delivery than competitors
- Quality certifications: ISO, industry standards
- Pricing: Competitive pricing with value justification
- Innovation: Unique technology or approach
- Warranty/support: Extended warranties, 24/7 support
8. Contact Information
Make it easy for funders to reach you.
Include
- Physical address
- Postal address (if different)
- Main phone number
- Email address (info@ or contact@)
- Website
- Social media (LinkedIn, Facebook if professional)
Design and Formatting
Your company profile must look professional. Poor design undermines credibility.
Design Best Practices
- Branded design: Use your company colors, logo, and fonts consistently
- Visual hierarchy: Clear headers, subheaders, and sections
- White space: Don't cram text. Use margins and spacing
- Icons and graphics: Use visuals to break up text (charts, icons, photos)
- Professional photos: High-quality images of team, projects, products
- Consistent formatting: Same font sizes, bullet styles, colors throughout
- PDF format: Always save as PDF to preserve formatting
Common Mistakes to Avoid
- Too long: 10-page profiles rarely get read. Keep it 2-4 pages.
- Generic content: "We provide excellent service" says nothing
- No proof points: Claims without evidence or metrics
- Outdated information: Old logos, expired certificates, wrong contact details
- Poor design: Unprofessional layout damages credibility
- Spelling errors: Proofread multiple times
- Missing B-BBEE level: Critical in South Africa
South African Elements to Emphasize
Critical SA Credentials
- B-BBEE Level: Display prominently (preferably on page 1)
- Ownership breakdown: % black, % women, % youth, % people with disabilities
- EME/QSE status: If applicable
- Local content: % of local suppliers, South African manufacturing
- Job creation: Number of permanent jobs, youth employment
- Skills development: Training programmes, learnerships, internships
- CSI initiatives: Corporate social investment activities
- Provincial presence: Especially if operating in priority provinces
Next Steps
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